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By admin on
2/26/2010 9:56 AM
Upcoming Business Intelligence Events
Top Ten Emerging Trends in Business Intelligence & Analytics: March 10, 2010, New York, NY. This event by The Data Warehouse Institute
Gartner Business Intelligence Summit, April 12-14, Mandalay Bay Resory & Casino, Las Vegas: At this year's event, you will learn how BI and performance management can provide you with the insights and metrics you need to make better decisions more quickly.
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By bruce on
2/23/2010 1:17 PM
Data Entry & Quality Healthcare
Great article on why medical organizations should slow down on adoption of EHRs: click here for Readers Write -- issues with EHR design, impact on patient care, and concerns about whether the government will be able to fulfill its obligations under HITECH.
As an HIT consultant, I see another big reason to go slow with EMR adoption: many organizations rushing into electronic health records without recognizing the ways the software will impact their current operations and processes. After years of doing things a certain way, front and back offices are faced with the need to change how they bill, how they track patients, how they complete forms, etc. The failure to do adequate business process work on the front end often obviates any gain the electronic systems could bring, at least for the first year of implementation. And that’s the year that you have to perfect meaningful use.
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By julie on
2/18/2010 8:37 AM
Don't you wish you had thought of that?
Go to Andy Sernovitz's Damn! I Wish I'd Thought of That: Unusually Usfeul Ideas for Smat Marketers. It is one of the best marketing blogs out there.
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By julie on
2/15/2010 10:07 AM
Marketing profs is offering this web seminar on February 18:
Bing Isn't Google: The Differences That Matter for Search Marketing
The description: Since the launch of Bing in June 2009, its market share of search engine traffic has been steadily growing. With all of the excitement around the new engine, though, and its focus on relevancy, marketers are clamoring to ensure their websites get ranked well in the up-and-coming engine.
What you will learn:
How Bing differs from other search engines, including how it portrays your website in its search results
What Bing values most in its ranking algorithm
Things you should do to best optimize your website for Bing
Go to Marketing Profs: Bing Isn't Google to register for this web seminar.
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By julie on
2/11/2010 2:10 PM
Managing Social Media Efforts: Internal or Outsource
Social media has become a hot topic in not marketing, customer service and other areas of business. The task of who is responsible for maintaining social media efforts is not always clear. Experts agree that you can’t determine who is responsible for social media until you have a strategy, but it’s also important to know what your human resources are while developing that strategy.
We recently researched several practitioners who interact with social media at different levels. Here’s what we found to be “best practices” for social media efforts concerning where it functions in the organization and who is responsible for it.
Best Practice #1: Consider Time Involved
Nicholas Cifuentes, an account supervisor at social media marketing firm Overdrive Interactive, says it’s important to consider the time involved in a social media campaign. “You can launch a Facebook page, a YouTube channel, a MySpace page, wipe your hands clean and say, ‘Okay, what's next?’” he says. “What is next? Creating the page…took very little time. Now, you have to worry about the interaction and maintenance.”
Cifuentes suggests that whoever takes the reins of social media efforts have experience in the field. He says it’s a good idea to outsource the work, if you can afford it.
“It might do well to go hire an agency that can handle social media marketing, and has process, procedures, maintenance and reporting already set up,” he says.
Best Practice #2: SMBs Should Look to Individuals & Invest Resources in Training
Individuals and small businesses may not have the budget to bring someone in for full-time social media efforts, but they also don’t have the time to do the tasks themselves. Dr. Debra Condren, author of Ambition is Not a Dirty Word: A Woman's Guide To Earning Her Worth and Achieving Her Dreams, says that she employees a virtual assistant or “VA” to handle her social media marketing efforts. Outsourcing to an individual over a firm, may be more cost-efficient for an SMB or individual. For instance, Dr. Condren paid her VA to co ...
Read More »
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By julie on
2/9/2010 9:12 AM
Upcoming Social Media Conferences & Events
- Social Media Delivered Networking Event: February 24, 5:30 - 8 pm. Leverage the power of LinkedIn, YouTube, Twitter, Facebook, and Blogging. This free event will be held at CoffeeGroundz, 2503 Bagby St, Houston, TX. Visit the Social Media Delivered website
- Using Social Media to Align the Corporate and Personal Brand: March 4, 8 am - 5 pm, Chicago, IL Click here to register
- Forrester's Incorporating Social Media Into Your B2B Marketing Strategy Workshop: April 21, Los Angeles, CA. In this interactive full-day Workshop, learn how to use social media in your existing marketing strategy to build awareness, drive traffic, tap into real market issues, and energize your most loyal and enthusiastic customers.
- Marketing Profs Business to Business Forum 2010: May 4-5, Boston. Comprehensive B2B marketing education, learn from peers, and interactive discussions
- Big South Social Media Summit: August 13, Nashville, TN. Come listen to some of the most forward-thinking business giants from companies like Southwest, SAP, Comcast, Domino’s as well as social media loving celebrities who will speak directly on how they drive ROI through social media.
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By julie on
2/8/2010 5:38 PM
Five Social Media and Marketing Blogs That We Like
- The Viral Garden: written by Mack Collier who is a social media consultant, trainer, and speaker. The Viral Garden is filled with valuable information about all things concerning social media and marketing.
- Copyblogger: a social media blog about content strategies and copywriting. This blog aims to help its readers get traffic, attract links, gain subscribers, and sell stuff! Visit the Copyblogger.
- Ries' Pieces on the business of branding: this is a great blog written by Laura Ries who is a marketing guru, consultant, and author. Her blog includes excellent case studies of real companies and their branding hits and misses.
- Church of the Customer: written by Ben McConnell and Jackie Huba, principals for the consulting firm Ant's Eye View. This is one of the top social media business blogs with more than 121,000 daily readers.
- Duct Tape Marketing: real world ideas for small businesses. Proven marketing strategies are the core of Duct Tape Marketing. On this site you will find articles, workshops, products, and ideas galore.
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By AmandaB on
2/4/2010 5:19 PM
Seven FREE Must-Have Social Media Marketing Tools
Social media is all about sharing information, videos and other “stuff” available on the Web. In order to implement social media into your marketing, you’re going to need some tools.
Luckily, many social media marketing tools are available free and they are easy to integrate into your website. Here are five free tools to get you started with social media marketing.
TubeMogul’s free video syndication means your videos are added to the top video and social media sites without all the work of manually uploading them. It also gives you some interesting analytics features including:
· Who is viewing your videos, how they are viewed and how often
· It tells you down to the second when a viewee drops your video
· Where your audience is located
Read More »
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By julie on
2/3/2010 10:02 AM
What Consumers Look for in New Tech
At eMarketer.com there is a good article about consumers and technology. The Phillips Center for Health and Well-Being sponsored the research done by Braun Research. Here are some of the findings:
Most respondents to the survey felt that life has been made better by technology, especially in communication, information, and medical treatments.
To read more go to:
eMarketer for the full article
The Phillips Center for Health and Well-Being
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